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✓Verified description
ISM Middle East is the leading regional event for sweets and snacks, opened by HH Sheikh Ahmed bin Saeed Al Maktoum at DWTC. The 2025 edition featured record 86% international participation.
Details.
| Type | TRADE SHOW |
|---|---|
| Sub-type | sweets, snacks, confectionery |
| Location | 🇦🇪 Dubai, United Arab Emirates |
| Region | GCC |
| Frequency | ANNUAL |
| Typical month | September |
| Next edition | September 2026 (2025 ran 15-17 September) |
| Year founded | 2024 |
| Typical attendance | 700+ exhibitors from 66 countries (2025), 60,000+ products showcased |
| Organizer | Dubai World Trade Centre (DWTC) in partnership with Koelnmesse |
| Focus area | Sweets, snacks, confectionery |
| Website | https://www.ism-me.com |
Key features.
- International sweets & snacks showcase
- Co-location with Private Label ME and Gulfood Green